Nike is a household name in the 21st century. Though the marketplace is oversaturated with shoe brands still the place the swoosh has created over the years is exceptional. It is not wrong to call Nike the most valuable activewear brand one can find on this planet.

The versatility, comfort, and innovative technology, you name it and Nike has it already. There is nothing to deny the fact that Nike is here to rule over the sports industry in the future. The survey from Forbes proves that it is the world’s leading brand of sneakers.

We cannot assume that other brands are lacking behind due to the quality. But there are a few reasons including the quality that make Nike stand out. So, if you are a Nike fan, sneakerhead, or just curious how the brand has maintained its position if you are in the right place.

Reasons that Make Nike Stand Out in Active Gears

Nike offers the most qualitative and stylish shoe, but so do many other brands. Their sneakers are literally ruling the footwear industry so far. So, have you ever thought about why Nike is so popular or ruling since time immemorial? Well, if yes, this article is worth giving a shot.

Here are all the reasons which show what Nike does to and remains the leading brand.

1. Strategize a Unique Branding and Market

Besides, qualitative shoe manufacturing and athletic or other sports gear supply, the marketing strategy that Nike use is extraordinary. No one on this planet exists who have not heard of Nike. Their branding strategies are quite in line with making a positive impression and buyer intended.

Their ad campaigns leave a mark on their audience. Nike has never stopped innovating and strategizing when it comes to advertising. Thus, their branding holds fast its audience, keep adding more prospects and generation with its never-ending innovation and ideas.

2. Consistent Logo and Audience Reach

The slogan and logo that Nike has been so prominent that the brand reminds people of the “swoosh” as well as the “Just do it” part. Though the logo was initially just an experiment as Nike co-founder admitted that he stayed with it even he didn’t like it.

But later it emerged out as the best logo of all the sports brands. It is simple, yet dynamic that fits well for a sports brand. It is so because the swoosh represents arousal and victory.

3. Holds Association and Collaboration with Stars

This is also one of the branding strategies that popularize Nike. It has some magnificent associations with names like Jordan, Lebron, Kevin Durant, etc. The iconic models like Lebron 15 orange box, Air Jordon, etc., are some of its examples. So, such an association makes Nike even more preferred brand.

4. Initiated with Running

The co-founder of Nike, Bill Bowerman can be considered quite a visionary. He estimated the importance of jogging back in the 60s and published a book on this subject. Nike shoes are just perfect running shoes for any age group. So, Nike emerged as a running brand. 

Thus, the sneakers that Nike created rule at the time. Their strategies are still prevailing and making Nike a top brand over all the other sports brands even in the 21st century.